generation phone *review*Disney Mobile DM010SH Android phone hits Softbank stores in Japan

Disney Mobile's first Android-powered smartphone hit Softbank Mobile stores in Japan earlier this month, with 0 JPY (about $0) due up front. You won't be getting off that easy though -- expect to pay just shy of 74,000 JPY (about $965) off contract, or 24 monthly installments of 880 JPY (about $11) if you opt for the two-year agreement. The Android 2.3 (Gingerbread) DM010SH packs a 4-inch 960 x 540 qHD display with 3D support, a 1GHz processor, and the typical spattering of smartphone features, including 3G data, WiFi, GPS, Bluetooth and microSDHC expandability, along with an 8 megapixel camera.

Rest assured that Disney branding abounds, from the company logo just below the earpiece, to those signature mouse ears that replace a generic home button. There's also a default Snow White 3D wallpaper and a home screen link to the D-Market, where you can load up your device with Disney-branded mail, calendar, photo, calculator and pedometer apps -- so you can meet those fitness goals with hopes of getting one more Halloween out of that child-size Minnie Mouse costume.

We dropped by a Softbank store in Tokyo to play around with a Classic White version of the device (Classic Pink is also an option, though sadly we had to settle for boring old vanilla). Once you get past the not-so-subtle Disney branding, it looks and functions like any other Android smartphone. It felt quite snappy as well -- launching apps and loading web pages with just as much pep as many other Android phones we've used. Make no mistake, the appeal here is definitely the Disney Mobile branding -- but you should be pleased, assuming you don't mind paying a rather lofty sum for a ho-hum device to fit within your Heigh-Ho lifestyle. Jump past the break for a video walkthrough.